the mission
       
In a crowded landscape where everyone is shouting about taste, health, and heritage, shouting the same thing won’t get a brand anywhere. How can Ocean Spray can rise above the chatter?

the outcome

By highlighting what makes the cranberry so special, and by telling the target there’s no better time than all the time to switch things up,we reached the target market and found the white space.

results

$33,307,652 total campaign ROI
1,515,046,629 total impressions

awards
AAF’s National Student Advertising Competion
1st Place Districts Award

role
art direction, photographer, jr.designer
copy writers: sydney gray, lorianna logan, lindsay saiia

graphic designers: andrew morner, andrew thompson 
strategy: maddy hernandez, bianca carangelo, micheala doonan

   
     



banner ads 


billboards


OOH


OOH









made u look