the mission
to develop a primary demand campaign to elevate the image of the hot dog.

the outcome
Our new image for the hot dog will convince mom’s that they should take the hot dog from a fun time sometime indulgence to a dinnertimestaple. And the big winner? Wienerschnitzel.

$89,544,646 total ROI
2,083,602,272 total impressions

AAF’s National Student Advertising Competion
1st Place Districts Award

AAF’s National Student Advertising Competion
Best Use of Marketing Research

art director

copy writers: sydney gray, lindsay saiia
graphic designers:  andrew thompson, brieanne johnson
video: shane sukhal, andrew badwat
strategy:  bianca carangelo, micheala doonan

made u look